Vital Strategies: Term Tobacco Enforcement and Reporting Movement

Tobacco advertising, promotion and sponsorship contributes to the social acceptability of tobacco companies and use of their products, and influences people to start using them. The World Health Organization’s Framework Convention on Tobacco Control (FCTC) and its MPOWER technical package on tobacco control recommend banning tobacco advertising, promotion, and sponsorship. Yet in Indonesia, which has not ratified the FCTC, there is no comprehensive regulation to ban tobacco advertising, promotion, and sponsorship.

Because the internet is largely unregulated, it has the potential to serve as a vehicle for tobacco advertising. iv Vital Strategies started the Indonesia Tobacco Enforcement and Reporting Movement (TERM) in September 2021 to monitor tobacco marketing activities online. This situation report is part of a bimonthly series that summarizes observed examples of online tobacco marketing in Indonesia. It covers the period October 16 to December 15, 2021.
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